I remember it like it was yesterday. I had a list of leads that I had purchased and I got to work on the phones. Have you ever done that? You talk to people that are happy to hear from you, right? Yea.....don't we all wish.
Time after time, "How'd you get my name?" "I'm not interested!" "I told the last 3 people to take me off your list!"...and so on and so forth. 
Yikes. Here I was trying to do one of the most innocent and noble things a man can do, provide for his family. To do this I chose an avenue that would allow me to help others have the same freedom I sought. I didn't call people cold. I was calling people who asked for the information. In time, if you persist, you learn to brush those ones off. Nevertheless, when you reach out to genuinely try to help someone and they lash out at you, it hurts.
Most new people in the industry will not survive that rejection very long. But that's the way we do it right? There isn't a better way, is there?
I used to think that, and then someone told me about postcards. I heard that they generate a HUGE response......20-30%. People calling YOU. I had to try it. Sure enough, it worked. A couple days after I mailed the post cards, call after call after call after call would come in. People calling me. I was hooked. Never again would I HAVE to call a list of leads and get people screaming at me for calling them.
So just what is it about postcard marketing that is so powerful? Well, I'd say it's a combination of